During my time at the University of Connecticut, I co-founded Reach Bar, a plant-based nutrition and protein bar containing a full serving of vegetables.
As CMO, I was responsible for ensuring cohesive and consistent communications that strengthen our brand. I created brand guidelines to show the proper ways to convey the Reach Bar brand in a variety of settings.
BRAND GUIDELINESI designed our FDA compliant bar and box packaging based off the brand guidelines and manufacturing restrictions.
PACKAGINGI made a custom slide deck template to communicate our brand and leave a lasting impression on potential investors. Our presentations have generated over $20,000 in funding.
SLIDE DECK