Werth Institute for Entrepreneurship and Innovation

The Peter J. Werth Institute for Entrepreneurship and Innovation links the ecosystem of resources, programs, academic courses, funding, mentorship, education, and activities relating to entrepreneurship and innovation throughout the University of Connecticut.

The Werth Institute wanted a new design for their website to appeal to students and stand out from their competitors. I incorporated their brand standards, remapped their information architecture, and created a more interactive and intuitive experience for students. I presented three style directions based off our discussions and they selected which one to proceed with for development.

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